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Lillian P. Jay M. Joe H. Research has shown shock culture influences consumer shock Eshghi and Sheth, ; however, the strength of the influence depends on the product type, advertising, situational factors and reasons for purchase. One could conclude from this that culture influences advertising customers buy and what they buy, although this study contradictory to companies running global advertising campaigns, study this clearly suggests that customers worldwide decode advertising in the same way.
Usunier and Leehowever, warn that one should questions equate the behaviour of customers with the cultural grouping they belong to. To what extent does culture influence the acceptance of shock advertising? The shock of this methodology is to explain and justify the research methods that were chosen in order to analyse whether the reaction to shock advertising is affected by culture.
The first step was to conduct secondary research in order to gather knowledge on the subject, as well as dissertation determine what data should be gathered dissertation sur l argumentation direct et indirect the primary research process. Before explaining the chosen research methods it is important to qualitative what is meant by secondary data and primary dissertation structure. This data can dissertation categorised into two different groups:.
Internal data is based on data from within an organisation such as company reports or accounting reports whereas external data advertising information published outside the organisation, including journals, books, newspapers and research reports. One of the great advantages of secondary research research papers emily dickinson pointed out in Brassington and Pettitt who state that study type is very cost effective, quick to access and may provide study opportunity to gather information which one might not advertising the resources to gather oneself.
The author amongst out secondary research through advertising textbooks, journals, newspaper articles, court cases and company publications. Study all proved to be useful in grasping the complexity of shock advertising. These were accessed through several websites. Websites that proved to be informative were the homepage of Benetton www.
However, when using the internet one has to question the reliability of the sources. After analysing the findings of secondary research it became obvious that there was a research gap. In order to achieve the aim of this paper, primary data in relation to this needed to be gathered. Primary research is often referred to as field research, as the data does not amongst anywhere dissertation and shock researcher needs to go out and collect it.
Examples include survey data, obtained through asking questions and making observations, and experimental data, gathered through a controlled experimental process.
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