Barbie has to apologize and grow old, please

On S. Valentine’s day we inform you that Ken split up with Barbie after learning that she contributed to global deforestation.
This is Greenpeace’s version, spread across the world through a video that led Mattel to stop business with companies involved in rain forests’ destruction.
Since the end of 2011, Mattel has undertaken to ensure that at least 70% of games packaging is made with recycled materials, to reach 85% by 2015.
And while Barbie tries to deserve a sustainable dignity, there are those who attacks her philosophical identity: because Barbie is the emblem of the mental vacuum, of a vain and artificial femininity, made only for shopping, luxury and romance.

Barbie is also a symbol of aesthetic perfection, a standardization that kills the imaginary and mortifies the reality: she has never been overweight, never got a wrinkle or gray hair.
This is a well known phenomenon, analyzed in depth by “Adios Barbie“, a great blog that provides a detailed analysis of the stereotypes that revolve around beauty and body, fighting standardization and struggling for individuality acceptance. The themes, always faced with an intelligent approach, moves from eroticism to eating disorders, from cosmetic surgery to advertising, from violence against women to health matters, giving depth to our thoughts and a well-calibrated magnifying glass on the issues.

Adios Barbie’s editors are women with a strong academic background and important experience on body image in relation to identity.
Love our body through a healthy relationship of identification and acceptance is rare, and it seems that Barbie has not helped us in this process.
This opinion is also shared by all the artists and advertisers who have mocked, made grow fat, decapitated, turned into a crazy sadist or a nymphos able to mate in every city corner the super blonde Barbie.
But the desecration that creative and intellectual world has put in place over the last ten years does not seem to affect the longevity of the myth at all, nor the subtle influence of girls imagination.
Let her get fat, put a book in her hand and we will close our mouth. Maybe.